Former Bite team to accelerate the agency’s integrated growth in India
Text100, today announced the launch of HyperText, its new brand in India. HyperText will be part of the Text100 India Group and will deliver client campaigns with an integrated and digital approach across multiple sectors. HyperText will be made up of Bite India’s former team and follows the finalisation of the merger between Text100 and Bite in the Asia-Pacific (APAC) region and in mainland Europe in January 2015.
Text100, the flagship NextFifteen brand in India will continue to deliver integrated, audience-centric campaigns for clients across technology, telecom, travel, healthcare, energy, automotive and consumer sectors. HyperText, the consultancy’s new brand in India will help expand Text100 India’s range of offerings to create a more comprehensive, local and integrated proposition.
“The successful merger between Text and Bite has increased our scale and accelerated our integrated communications capabilities regionally and in India,” said Anne Costello, Regional Director, Text100 Asia. “In India we’ve taken a different approach, due to the size and complexity of the Indian market and to best address client needs. Text100 is an incredibly successful brand in India and provides an array of integrated services across diverse sectors. Hypertext will have a smaller, more boutique agency feel and will focus on building upon its existing base of digitally led, influencer and communications campaigns.”
Sunayna Malik, Managing Director, Text100 India adds: “Clients in India are increasingly preferring to work with firms that bring well-rounded capability and diverse skill sets under one-roof. HyperText offers a rich services suite encompassing strategic & corporate communications, integrated marketing solutions, content marketing, influencer engagement and analytics. This enables us to offer our clients a composite communications proposition with the focus and attention that a boutique consultancy brings to the table.”
Pranav Kumar, former Managing Director, Bite India will become Managing Director for HyperText and will report into Sunayna Malik. The HyperText teams are located in New Delhi, Mumbai and Bangalore and have pan-India reach through a well-established partner network.
HyperText will build on its ‘Bite heritage’ in communications, content development and in managing cross-channel influencer communities to offer a suite of integrated communications services designed to help brands stay ahead of the curve, differentiate and build formidable reputations. Based on its work with some of the world’s leading corporations and disruptors over recent years, HyperText offers services backed by compelling insight, a strategic approach to campaign management and strong content capability.
“Over the past four-years since we started our journey as Bite in India, we have gone on to build a differentiated consultancy, expanded our capabilities and invested in varied skills, essential to execute a mix of digital, traditional and hybrid client briefs. As HyperText today, we look forward to continuing on that trajectory in our quest to become a truly integrated firm working with exciting brands and great people”, said Pranav Kumar, Managing Director, HyperText.