Coca-Cola has appointed MSLGroup as its communications partner in India, while taking a pause in its relationship with Perfect Relations.
Kamlesh Kumar Sharma, Coca-Cola Director of corporate relations for India and South West Asia said, “The idea was to brainstorm, so that we were better equipped to create the kind of content that our stakeholders and consumers have come to expect of us. We wanted to harness the thinking of some of the best agency minds. We were open to all ideas. As it turned out, the best idea came from outside our current system. We have decided to take it ahead.”
Amit Misra, Managing Director, MSLGROUP India, stated, “We are thrilled and privileged to partner such an iconic brand! We look forward to co-creating path breaking campaigns that inspire communities.”