Concept PR hires biz journo Apurv Gupta, Lifestyle specialist Charu Benegal

MUMBAI: Seeking to strengthen its teams, Concept PR, announced the appointment of two senior communication professionals –financial journalist Apurv Gupta and lifestyle PR specialist Charu Benegal.

While Apurv will head the IPO PR verticalCharu has been appointed to lead the Lifestyle & Entertainment practice.

Apurv Gupta is an experienced financial journalist having worked with premier media houses. He comes with significant exposure to the financial services and capital markets and has also been a capital markets lawyer with leading law firms. Prior to joining Concept PR, Charu Benegal worked as India Practice Chair (IPC), Brand and Consumer Practice for WPP’s Genesis Burson Marsteller. Her international exposure in New York at Star TV has furthered her professional development.

Welcoming the duo on board, Ashish Jalan, CEO & Director, Concept PR said, “Both Charu and Apurv bring with them rich experiences in their verticals. We are confident that our client servicing capabilities will now acquire a new dimension.  With a string of successes in client acquisitions, the timing of these two veterans joining us could not have been better.”

Charu said: “I am looking forward to the business growth of the lifestyle and entertainment vertical in line with Concept’s strategy. Our endeavour will be to provide direction and ensure high quality of service, delivery and customer satisfaction.”

Apurv said: “It is a new challenge as well as an opportunity for me as I take this plunge from journalism and law to public relations. I look forward to exciting times as Concept PR is posed for a new era of growth.”

Concept PR, the multi-award winning agency, is headquartered in Mumbai with offices in New Delhi, Bangalore, Chennai, Hyderabad, Ahmedabad, Chandigarh, Kolkata, Nagpur, Kochi, Ranchi and Pune employing over 250 professionals. In addition, the agency has a strong stringer network across 35 cities in India.

Though agnostic to any special industry or segment, Concept PR has a significant and growing presence in the domains such as Diversified Corporates, Auto, Engineering, Power, Oil & Gas, Education, Healthcare & Pharma, Sports, Entertainment, Media, Lifestyle, Telecom and IT, Aviation, BFSI, Real Estate, Infrastructure, apart from its acumen in managing crisis communication.

Concept PR boasts of one of the finest media presence in the industry with journalists and PR professionals heading media relations in every centre.

It is also a fully integrated PR agency in the true sense offering a full spectrum of services including Corporate PR, Online Reputation Management, BTL activities, Business Intelligence, Financial PR, Investor Relations, Sports, Entertainment and Lifestyle PR and Crisis Communication.

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