How Bajaj Allianz Life Insurance uses its blog to educate & empower users to make an informed decision on financial planning

Case study by Bajaj Allianz Life Insurance where it used its blog to spread financial literacy by being a knowledge provider, submitted under the category: ‘Best Branded Content Site’ for LI Content Marketing Awards 2017.

Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local market, Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world with over 125 years of experience in the financial services sector.

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