Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

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Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate Communication Awards (IPRCCA) 2015 held in Gurgaon today, while veteran PR professional Sunil Gautam, Founder, Pitchfork Partners (Founder and Chairman Emeritus, MSL Group India) was honoured with the Lifetime Achievement Award. The Specialist Consultancy of the Year award went to SPAG Asia, a PR, Government Relations and Social Media consultancy.

Khurshid Ahmad, CEO of Advantage Services, was adjudged PR Professional of the Year, while Shweta Chawla, Executive- Communications (Viacom18 Media Pvt Ltd) and Henna Punjabi, Senior Campaign Manager (Genesis Burson-Marsteller) were recognized as the Young PR Professionals of the Year. The In-House Team of the Year award was won by the Viacom18 Corporate Communications Team.

Among the gold winners (campaigns in brackets) were: Adfactors PR Pvt. Ltd (GAIL (India) Limited – GAIL Pipeline Blast), Advantage Services (Cancer Awareness Society/CTFK – Fight Against Tobacco Consumption in Bihar), Viacom18 Media Pvt Ltd (LIVE Viacom18 – Vh1 Supersonic- From Likes to Love), Madison Public Relations (Procter & Gamble (P&G) – Whisper Touch The Pickle), Genesis Burson-Marsteller (L’Oreal Paris India – L’Oreal Paris at Cannes Film Festival), Viacom18 Media Pvt Ltd (Viacom18 Motion Pictures – Breaking the Mountain of Mindsets!), Marico Ltd. (Saffolalife – #protectherheart), Mirum India (Franklin Templeton Asset Management (India) Pvt. Ltd. – Fundtastic Cup), Genesis Burson-Marsteller (SAP India – Making the Shift), Madison Public Relations (PUMA goes ‘Forever Faster’ with Usain Bolt in India), Adfactors PR Pvt Ltd (Department of Tourism, Government of Goa – Marrying Goa to Wedding Tourism), Linopinion GH (GoLinopinion) (Lifebuoy – Help A Child Reach 5), Viacom18 Media Pvt Ltd (Evolving with Viacom18) and Godrej Corporate Communications Team (Reimagining PR).

Here is a full list of winners at the IPRCCA 2015:

CAMPAIGN
101.Issues Management or Crisis Management Metals
1 Paras Hospitals – Breastfeeding and Work Teamwork Communication Solutions Pvt. Ltd. Bronze
2 Encompass for WBIDC – Bengal Global Business Summit 2015 Perfect Relations Pvt Ltd Silver
3 GAIL (India) Limited – GAIL Pipeline Blast Adfactors PR Pvt. Ltd Gold
102. Public Affairs
1 Global Intellectual Property Center – Unleashing India’s unlimited potential through IP & Innovation SPAG Asia Bronze
2 Partnership to Fight Chronic Disease – Sankalp SPAG Asia Silver
3 CANCER AWARENESS SOCIETY/CTFK – FIGHT AGAINST TOBACCO CONSUMPTION IN BIHAR Advantage Services Gold
103. Most innovative use of Social Media
1 Aditya Birla Group – How social powered a solar impulse Tonic media Bronze
2 IIFL – Bol India Bol Social Wavelength Silver
3 LIVE Viacom18 – Vh1 Supersonic- From Likes to Love Viacom18 Media Pvt Ltd Gold
104. Integrated Campaign
1 Viacom18 Motion Pictures – Margarita – shaken not just stirred! Viacom18 Media Pvt Ltd Bronze
2 Viacom18 Motion Pictures – Breaking the Mountain of Mindsets! Viacom18 Media Pvt Ltd Silver
3 Procter & Gamble (P&G) – Whisper Touch The Pickle Madison Public Relations Gold
105. Continuous Campaign
1 Continuous Campaign of Telenor India Text 100 Bronze
2 Slum Free Mumbai Omkar Realtors and Developers Silver
3 L’Oreal Paris India – L’Oreal Paris at Cannes Film Festival Genesis Burson-Marsteller Gold
PRODUCT & PROMOTION
201. Entertainment, education, sports and lifestyle sector
1 Pernod Ricard India – Blenders Pride Fashion Tour evolves from ‘FASHION to STYLE’ 10th edition Avian Media Bronze
2 Viacom18 Motion Pictures – Margarita – Shaken not just stirred! Viacom18 Media Pvt Ltd Silver
3 Viacom18 Motion Pictures – Breaking the Mountain of Mindsets! Viacom18 Media Pvt Ltd Gold
202. Healthcare \ Healthcare Providers
2 Abbott India – Launch of Abbott Freestyle Libre Pro MSLGROUP India Bronze
3 RB / Dettol- Banega Swachh India Integral PR Silver
4 Saffolalife – #protectherheart Marico Ltd. Gold
1 GeneOmbio Technologies – GeneSupport Ideosphere Consulting Special Mention by Jury
203. Financial Services Sector
1 BSE Limited – From mind-share to market-share Adfactors PR Pvt. Ltd Bronze
2 Indusind Bank – High-street banking initiatives unlock Indusind Bank’s brand value Adfactors PR Pvt. Ltd Silver
3 Franklin Templeton Asset Management (India) Pvt. Ltd. – Fundtastic Cup Mirum India Gold
204. Technology
1 GrowthEnabler – A start-up to help other start-ups Integral PR Bronze
2 FireEye – Reframing Cyber Security as a National Issue Publicis Consultants-Asia Silver
3 SAP India – Making the Shift Genesis Burson-Marsteller Gold
205. Best use of PR by a Brand
1 Viacom18 Motion Pictures – Breaking the Mountain of Mindsets! Viacom18 Media Pvt Ltd Bronze
2 PUMA goes ‘Forever Faster’ with Usain Bolt in India Madison Public Relations Silver
3 Procter & Gamble (P&G) – Whisper Touch The Pickle Madison Public Relations Gold
206. Best Celebrity PR or PR used for individual image perception
1 Asian Paints/Royale Play International Designer Collection – ‘OLD LOVE’ Madison Public Relations Bronze
2 Nickelodeon – Motu Patlu: India’s new superstars Viacom18 Media Pvt Ltd Silver
3 PUMA goes ‘Forever Faster’ with Usain Bolt in India Madison Public Relation Gold
CORPORATE & PUBLIC
301. Public Sector
1 Department of Tourism, Government of Goa – Marrying Goa to Wedding Tourism Adfactors PR Pvt Ltd Gold
302. CSR & Not-for-profit
1 Telenor India – Project Sampark for category CSR Text 100 Bronze
2 Genesis Foundation – Music for a Cause Genesis Burson-Marsteller Silver
3 Lifebuoy – Help A Child Reach 5 Linopinion GH (GOLINOPINION) Gold
303. Internal Communications
1 SAMVAD Dainik Bhaskar Group Bronze
2 3M India Pvt. Ltd. – ‘We will.’ Campaign Aim High Consulting Silver
3 EVOLVING WITH VIACOM18 Viacom18 Media Pvt Ltd Gold
304. Best use of PR by a corporate
1 GE India – Making GE in India synonymous with ‘Make in India’ Genesis Burson-Marsteller Bronze
3 ICICI Bank – Where ‘I’ stands for Inclusion Adfactors PR Pvt Ltd Silver
2 Reimagining PR Godrej Corporate Communications Team Gold
PEOPLE & CONSULTANCIES
Specialist Consultancy of the Year
SPAG Asia
Young PR Professional of the Year
Shweta Chawla – Executive- Communications Viacom18 Media Pvt Ltd
Henna Punjabi – Senior Campaign Manager Genesis Burson-Marsteller
In-House Team of the Year
Viacom18 Corporate Communications Team
PR Professional of the Year
Khurshid Ahmad, CEO Advantage Services
PR Consultancy of the Year
Adfactors PR Pvt. Ltd.
Life Time Achievement
SUNIL GAUTAM
Founder, Pitchfork Partners (Founder and Chairman Emeritus, MSL Group India)

Source: http://www.exchange4media.com/prwatch/adfactors-is-top-pr-firm;-spag-asia-viacom18-corp-comm-among-winners-at-iprcca-2015_62510.html#sthash.JcGxtc83.dpuf

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