Monthly Archives: March, 2014

DNA? Cat B???!! Seriously???

I never would have thought that someone would invite me to write a contributory piece! My faith on humanity (which otherwise taking deep plunges...

Demystifying CSR

  Corporate social responsibility (CSR) is attracting the attention and interest of the corporate world. With the mandate of CSR spending rising to 2% of...

Determine your marketing and communication strategy

In an early age of convergence, everything has changed for business brands and entities. The data transformation of information over the internet is more...

Genesis Burson-Marsteller launches STEP UP

New initiative empowering start-ups and young businesses to tell their story for future success Genesis Burson-Marsteller, today announced the launch of a new initiative, Step Up....

MSLGROUP India adds 6 new clients

MSL GROUP India announced the addition of six new clients to its portfolio, across a range of industries, which includes, Tata Motors, Changi Airport...
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Drawing PR Lessons from the Silver Screen: A Dive into ‘Thank You for Smoking

Hello PR mavericks and entrepreneurs, welcome to this week's #TuesdayTalkies, where we traverse the reels for real-world PR insights. Today,...

Picasso vs. Van Gogh: The Power of Storytelling

Today, let’s dive into the art world and explore the captivating stories of Picasso and Van Gogh. Their journeys teach us valuable...

Navigating the Burnout Phenomenon

In the fast-paced world of PR and marketing, burnout is a silent threat that can creep up on the most diligent among...

The Evolution of Public Relations in the Digital Age

Unleashing the Power of Connectivity, AI, and Authentic Storytelling Today, let's dive deep into the exciting journey of public...