Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, an independent Public Relations & Digital Agency,...
While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...
Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new...
The Public Relations Consultants Association of India (PRCAI) has elected a new executive committee at its recently held annual general meeting. Nitin Mantri, Group CEO, Avian WE,...
How Bajaj Finserv Turned Diwali into #InstaDiwali
Challenge
Diwali season is the most popular festive period in the country when brands keep no stone unturned to...
Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce. Catering to a...
Pan-India mandate covers communications responsibilities across key Tata Group companies
The Tata Group has awarded the mandate to manage its public relations and communications requirements...
Hindi news daily 'National Duniya' is set to make a comeback under the leadership of senior journalist Pradeep Saurabh. Taking charge of Delhi office...
Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...
Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...
Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...
Connected? Check!
On every social media? Check!
Online buyer? Check!
The new age mommies are decoding the layers of digital marketing in a whole new different way....
Facebook’s head of Public Relations, Eliot Schrage stepped down from his current position last Thursday. Reports state that he had led the platform’s response...
Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...
Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...
Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...
Heard of the phrase “wasteful marketing”?
Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...
Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...
‘Customer satisfaction is synonymous with being in a relationship; one amateurish move and love’s labor lost.’
Digital marketing has become the golden term for...
An Exploratory Study on Usage of Social Media by PR Practitioners for Media Relations
ABSTRACT:
Over the last few years, it has become apparent that social...
A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media Space
ABSTRACT:
The objective of this descriptive study was to...
The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...
MSLGROUP India, today announced the launch of its latest executive report, ‘Public Relations in India: The Impact of the Economic Downturn and the 2014...
While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...
Hong Kong, 24th September 2015: Yesterday was a remarkable evening for Indian PR consultancies as their campaigns were rewarded and recognized at the Asia...
Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, an independent Public Relations & Digital Agency,...
While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...
Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new...
The Public Relations Consultants Association of India (PRCAI) has elected a new executive committee at its recently held annual general meeting. Nitin Mantri, Group CEO, Avian WE,...
How Bajaj Finserv Turned Diwali into #InstaDiwali
Challenge
Diwali season is the most popular festive period in the country when brands keep no stone unturned to...
Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce. Catering to a...
Pan-India mandate covers communications responsibilities across key Tata Group companies
The Tata Group has awarded the mandate to manage its public relations and communications requirements...
Hindi news daily 'National Duniya' is set to make a comeback under the leadership of senior journalist Pradeep Saurabh. Taking charge of Delhi office...
Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...
Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...
Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...
Connected? Check!
On every social media? Check!
Online buyer? Check!
The new age mommies are decoding the layers of digital marketing in a whole new different way....
Facebook’s head of Public Relations, Eliot Schrage stepped down from his current position last Thursday. Reports state that he had led the platform’s response...
Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...
Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...
Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...
Heard of the phrase “wasteful marketing”?
Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...
Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...
‘Customer satisfaction is synonymous with being in a relationship; one amateurish move and love’s labor lost.’
Digital marketing has become the golden term for...
An Exploratory Study on Usage of Social Media by PR Practitioners for Media Relations
ABSTRACT:
Over the last few years, it has become apparent that social...
A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media Space
ABSTRACT:
The objective of this descriptive study was to...
The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...
MSLGROUP India, today announced the launch of its latest executive report, ‘Public Relations in India: The Impact of the Economic Downturn and the 2014...
While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...
Hong Kong, 24th September 2015: Yesterday was a remarkable evening for Indian PR consultancies as their campaigns were rewarded and recognized at the Asia...
Genesis Burson-Marsteller took home a Gold SABRE and three Certificate of Excellence, at the inaugural 2013 SABRE Awards India organized at the Pullman Hotel...
Burson-Marsteller has announced the launch of its Africa-India Advisory Desk -- an initiative to be spearheaded by Arcay Burson-Marsteller in South Africa and Genesis...
We the PR people typically categorize ourselves either as a Specialist or a Generalist PR practitioner. This does not only apply only for practitioners...
Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion...
Burson-Marsteller, recently released “Twiplomacy” an annual global study of world leaders on Twitter. The study shows that more than three-quarters (77.7%) of world leaders...
MSL India recently announced a series of recent new business wins during June and July 2013, which includes JW Marriott Bengaluru, Big Bazaar, Whirlpool,...
Each year, the Holmes Report awards the best Public Relations agency of the region. This year, Perfect Relations was awarded the Indian Consultancy of The Year. The public...
Agency: Rediffusion/Edelman
Client: Tata Housing Limited
Summary: Tata Housing, Indian’s fastest growing real estate company with a social conscience derived a campaign based on...