• Idea

    The growing importance of Counseling in PR

    A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

  • pitch writing

    Making an Impactful Pitch

    Taking forward our last week’s discussion on effective pitching, this week we bring to you 3 more effective ways of making your pitch more impactful. ...

  • Power of Proactive Pitching

    No matter how well you deliver on all announcements, press conferences etc., your client will always rate you on how proactive you are and how well yo...

  • images (7)

    Get Your CEOs on Twitter

    We can understand if your CEO just doesn’t want to jump on to the social media bandwagon, it’s not their fault as they are too hard pressed for time. ...

Post of the day
Coca-Cola

MSLGROUP India wins Coca-Cola Mandate

Coca-Cola has appointed MSLGroup as its communications partner in India, while taking a pause in its relationship with Perfect Relations. Kamlesh Kumar Sharma, Coca-Cola Director of corporate relations for India and South West Asia said, “The idea was to brainstorm, so that we were better equipped to create the kind of content that our stakeholders…

Interviews

RSS

Masterstroke Interview with B.N.Kum...

Public Relations Council of India (PRCI), a premier industry body of PR, advertising, HR and media p...

 Communicators have a responsibility and that responsibility is not just  towards the employer, group or subject but towards ... Masterstroke Interview with Shrutidhar Paliwal, VP & He...