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Changing Role of PR in 2016

The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand client expectations from PR consultancies in 2016. Alongside, we would also like to understand the change that PR consultants would like to bring out in th...
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Genesis Burson-Marsteller Announces Leadership Appointments For 2016

Nikhil Dey’s role expands as President, Public Relations & Public Affairs Atul Sharma promoted as Chief Operating Officer; Ajit Sahi is Director, Public Affairs; Sanjay Arora is now India Practice Chair, Corporate & Financial; Piyal Banerjee is now Managing Partner, Telecom & Technology (B2C...
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What screens are on your radar?

The author is Ashraf Engineer, Principal Consultant with Pitchfork Partners What was the first thing you did when you woke up this morning? Chances are, as you rubbed the sleep from your eyes and cursed the sun for rising, you reached out for your smartphone. It’s always on, of course, and you probably...
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Inshorts awards PR mandate to Adfactors PR

Inshorts, India’s highest rated news mobile application that offers the latest news stories curated in 60 words, has recently appointed Adfactors PR, India’s largest PR firm, as its communication partner. As part of the mandate, Adfactors PR will be handling the strategic communications mandate fo...
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